Coaches: 20 Things To NEVER DO

As a coach, I’ve learned a lot about what NOT to do. I share this list with you to encourage coaches in their coaching practice.

20 Things Coaches Must NEVER Do

  1. Hijack the conversation agenda.
  2. Start a coaching relationship without a signed agreement.
  3. Coach while driving (or distracted)Coaches: 20 Things To NEVER DO |
  4. Overpromise results.
  5. Advertise who you are coaching or have coached.
  6. Sell coaching.
  7. Bore people or look bored.
  8. Expect email to close the sale.
  9. Do it all yourself.
  10. Keep doing the same thing and expecting different results.
  11. Show up late for an appointment.
  12. End a coaching series without getting a reference letter.
  13. Go anywhere without a stack of business cards.
  14. Develop your own website if you don’t know how.
  15. Waste time following up on people who aren’t interested in coaching.
  16. Be unclear about who your clients are.
  17. Send an email without a link to your website.
  18. Self deprecate.
  19. Stop serving the client.
  20. Give up.

If you don’t have a coach and would like to find one, consider working with Missional Challenge Coaching. We’d love to help you partner with the right coach to reach your goals and accomplish your part in Jesus’ mission.

Today’s Missional Challenge

Find a coach who will help you move further faster.


Dave DeVries

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Dr. Dave DeVries is a coach, trainer, author and founder of Missional Challenge. He is passionate about coaching and training church planters and missional leaders. With 30+ years of church planting and leadership development experience, Dave brings his passion and encouragement to those he trains and coaches.
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