Fried and Hansson describe the benefits of obscurity in their book Rework. I think their points are well applied to church planters.
No one knows who you are right now. And that’s just fine. Being obscure is a great position to be in. Be happy you’re in the shadows.
Use this time to make mistakes without the whole world hearing about he, Keep tweaking. Work out the kinks. Test random ideas, Try new things. No one knows you, so it’s no big deal if you mess up. Obsucrity helps protect your ego and preserve your confidence.
…You don’t want everyone to watch you starting your business. It makes no sense to tell everyone to look at you if you’re not ready to be looked at.
When we started Lake Hills Church in Castaic, California we went public way too soon. There’s a blessing in obscurity. That’s one of the reasons why I encourage church planters to start with a monthly worship gathering in the early phases of development. It allows you time to focus on the important disciplemaking activities first. You can experiment as you develop your disciplemaking engine. You can make some mistakes without impacting lots of people.
I recommend waiting to worship corporately until you’ve developed three or more missional communities. After you’ve started four or more missional communities, consider meeting twice each month. When you’ve started five or more, then consider a weekly worship gathering.
This will allow you the time you need to figure out what’s working, what’s not working, and what’s next. Don’t be in a hurry to go public.
The process we train in our Multiplication Workshop includes three phases: Submerge, Emerge, and Converge. Until you are actually making disciples who make disciples, you don’t really need a worship gathering. Focus on your submerge activities first, then your emerge activities. Converging comes as a result of the first two phases.
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