What’s your message? How are you communicating it?
I have identified 20 points of contact where I can be communicating through my life and ministry. If you are attempting to connect with potential customers or simply expand your network of relationships, here are three things to keep in mind:
1. Be Meaningful.
2. Be Consistent.
3. Be Focused.
- What value or meaning do I provide others?
- How consistent is my message across a variety of platforms?
- How intentional and targeted have I become?
To connect with the people whom you are most qualified to serve, take a few moments to improve the meaning, consistency and focus of your message across all points of contact.
First – evaluate your message!
The main message that I’m working to communicate is focused on:
– Aligning every believing with the mission of Jesus!
– Making disciples who make disciples who make disciples!
– Accelerating church planting and disciplemaking movements worldwide!
Second – communicate your message to everyone everywhere!
20 Points of Contact
1. Voicemail – how are you communicating your message?
2. Website/Blog – here’s mine: www.misisonalchallenge.com (you are already here!)
3. Facebook Fan Page – mine launches tomorrow: www.facebook.com/dr.davedevries
4. Linked-In Profile – Be certain to upload your bio with your focused message and relevant experience. Here’s a link to my profile: www.linkedin.com/in/davedevries.
5. Email Address – is your email address linked to your website? (e.g., [email protected]/mc)
6. Email Signature – does your email signature include your main message and link to your website?
7. Twitter Bio – check out my profile page: www.twitter.com/davedv (and follow me!)
9. Google Profile – here’s my about page on Google+. I link my blog posts to my profile.
10. Business Card – here’s a picture of my business card.
11. Brochure – make sure your brochure includes your simple, consistent message and contact information.
12. Public Appearances – always give the person who introduces you a copy of your bio and make sure your “message” is clearly stated.
13. Book/eBook – I recommend writing an eBook and offering for free to those who sign up for your monthly newsletter. It can help position you as an expert in your field. If you have even more to say, write it in a book (you can even self-publish). Here’s my first book: Six Word Lessons to Discover Missional Living – you can order on amazon.com.
15. Training Events – when you sponsor your own training events, you get the opportunity to communicate your message in your unique style. Experiment with different delivery formats: half-day, one-day, two-day or three-day. I’ve developed The Multiplication Workshop to train missional leaders, church planters and teams, pastors and missionaries to start churches by making disciples.
16. Instagram – I love posting photos using instagram – and post them to my facebook page.
17. Amazon Profile/Reviews – post reviews of books that you’d recommend on amazon.com. Here’s a link to my profile – and my guide: So you’d like to… Experience Missional Transformation.
18. Newsletter – If you don’t have a monthly email list for sending a digital newsletter, start one now. Here’s a sign-up to my list – it’s free! It’s a great way to stay in touch with people who want to keep in touch with you. I use mailchimp – but there are many good services out there.
19. Teleclasses – I love the opportunity to lead teleclasses to help others and spread my message. Currently I am leading a teleclass focused on helping leaders to Launch Your Coaching Practice.
Why not take a moment to post your message and a link to your profile in the comments below?
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”